Why Are Paper Choice, Color, And Printing Quality Important For Flyer Printing?

Flyers are an excellent way to promote a product or service. A high-quality flyer, with outstanding graphic design, compelling content, and strong call to action will maximize your chances of success. Conversely, a flyer printed in black and white, on cheap and flimsy paper, with a boring design will likely find its way directly into the recycling bin!

Your choice of paper is one of the most important decisions you can make when dealing with a flyer printing service. Paper choice has impacts in many different areas, such as the cost of your project, how it will look and perform, and what level of environmental impact your flyer printing project will have. There are many, many online printing services, including many that are discount printing services. However, very few online printers are using green printing methods, and even fewer are certified by the Forest Stewardship Council. If you are trying to minimize your environmental footprint, be sure to use a discount printing company that can print your flyers on FSC-certified, recycled paper.

If you are like most people, you are looking for the best possible flyer printing services at the lowest cost. Smart print buyers will look for an online printing company that offers quality sheet-fed offset printing, as well as digital printing. Companies offering both will provide the highest level of flexibility, which will allow them to offer their discount printing services at the most cost-effective price points for the quintiles you need.

Here is an example of discount pricing for commercial quality full color printing. Note that all the paper choices are FSC-certified, and have recycled paper content.

Your paper choices will also impact the way your flyer will perform as a marketing tool. It may not be a good idea to print your flyers on a stiff, heavy paper if they are going to be used as handbills that will be stuck and stapled to any number of things, like telephone poles, or if they may eventually need to folded. By the same token, if your flyers are going to be handled frequently, or you want them to have a long shelf life, you may want to use a heavier paper. In any event, don't ever use a cheap, flimsy paper like you would find in an office printer. That's a dead giveaway of cheapness that will reflect poorly on your organization.

Speaking of office printers, it may be tempting to just print your flyers on your office printer to save money. This is a bad idea. Flyers that are printed on office printers actually cost more to print per page than flyers that are purchased from a reputable online discount printing service, because of the high cost of ink and toner. They also don't look very god, as office printers have inaccurate color, and narrow choice of papers (usually cheap and flimsy paper, or expensive photo paper) that can run through them.

The absolute best color quality is achieved though full color offset printing, or digital printing service. Look for a company that offers both technologies. Sharp, accurate color images, and precise match to logo and corporate identity standards will give your organization a professional look, and consistent branding. Cheap printing doesn't have to look cheap. Follow this link to see cheap printing prices for top-quality, professional flyer printing services.