Should I Use Flyers Or Email?

In today's world, people often wonder whether they should be using email or flyers to get their messages across. There a pros and cons to both methods:

Pros of email
  • Lowest cost
  • Speed
  • Flexibility
Cons of email
  • Easy to delete
  • SPAM filtering
  • Short "shelf life"
Pros of flyers
  • Low cost
  • Difficult to "delete"
  • No SPAM filtering
  • Long "shelf life"
  • Tangible, can be picked up and taken along
Cons of flyers
  • Higher cost of mail delivery (snail mail)

So, if we compare the pros and cons, we can see that for every con of email, flyers have a pro, and vice-versa. Using a mailing service can often offset the cost of mailing flyers yourself. In a perfect marketing world, a good marketing campaign would combine the best of both email and flyer printing. Look for an online discount printing company that can offer you both.

Email and flyers complement each other. When you really want to cut through the noise and clutter of marketing messages in today's fast-paced world, partner with a flyer printing service that will give you the maximum value for your marketing investment. Get cheap printing that doesn't look cheap, and combine your flyer printing service with email or other online marketing channels to maximize the performance of your next marketing campaign.