History Of Flyer Printing

Back about 500 years ago, when movable type presses were first invented, printing was a rare and expensive commodity that was limited to the printing of bibles and scholarly books. Eventually, as printing became more widespread, and affordable, people began to print items like newspapers and other publications. It was not until the 1800's that printing became an economically viable method for advertising products and services.

During the 1900's, using printing as way to promote products and services became more commonplace. Printing presses were accessible to common people, and the 20th century also saw the meteoric rise of newspaper and magazine publishing.

About this time, businesses began to use flyer printing as a way to promote their companies. Commercial printing services began to crop up to meet the increasing need for business printing. Black ink on some sort of paper was the only option, but it was better than anything else available. Even discount printing was still fairly expensive, and not every business could afford it.

With the wide adoption of offset printing in the 1950's and 1960's, costs came down even further, and choices in ink color and paper became wider. Full color printing, while not inexpensive, became more popular, and the quality of offset reproduction improved dramatically. Now businesses could produce full color flyers that would really show off their products and services in an attention-getting way!

Desktop publishing became widespread in the 1980's with the advent of the personal computer, and graphic arts software, like PageMaker, Quark Xpress, and Adobe InDesign made it possible for non-professionals to design and print professionally printed items. Just about anyone with a computer could design and print their own flyers, and it was now possible to use flyer templates to assist people in the proper execution of their flyer projects.

Today, flyer printing is even more popular than ever. Despite the advent of the internet and email, people still use business printing services to provide them with professional quality full color flyers. There's nothing quite like a crisp, colorful, well-designed flyer printed on a high quality recycled paper to promote your products and services. As a wise man recently said, "Email is the beer of marketing communication, but printing is the wine." In a world of increasing electronic clutter, printing is still the preferred way to cut through the SPAM, and get your messages into the hands of decision-makers.